Dicks Sporting Goods Mission Statement - 990 Words

Dicks Sporting Goods Mission Statement Dicks Sporting Goods, â€Å"Dicks,† is a great in store and online retailer that carries a very extensive assortment of name brand products. They specialize in products which range from sports equipment like footwear and apparel to equipment for outdoors activities like hunting, fishing and hiking. With a superstore format, Dicks offers a wide variety of merchandise from large vendors such as Nike, Calloway, Columbia Sportswear, and Adidas. The company was founded in 1948 by Dick Stack at the age of 18. Stack came up with the idea while working at an Army surplus store in Binghamton, New York. The owner wanted to get Stack’s opinion on whether it would be a good idea for the store to offer fishing†¦show more content†¦Even though Dicks is a premier retailer on the market, there are three suggestions that I would give a marketing manager to improve the company’s overall status would be to research newer products and improve existing ones, start a sports nutrition section in their store, and focus on improving employee knowledge on store products and different types of sports training. I believe the company could try and focus more on developing a Dicks’ value brand of sports equipment. This could help athletes training from lower income houses because they would be able to afford all or multiple sets of equipment to enhance their training experience. Expanding or developing a sports nutrition section would help Dicks to break into a market which has been previously untouched by the company. Offering nutritional products would add to the overall superstore concept where a customer can get all their shopping done in one location. And finally to improve customer service Dick s could start a company program whose priority is to hire retired athletes who have better knowledge of sports and extreme physical training. In general an employee with previous sports training experience is going to have a better feel for what type of equ ipment is applicable for different training situations. With these improvements I think that Dicks Sporting Goods could enhance their customer satisfaction tremendously and propel the company even higher in its revenueShow MoreRelatedMini Ethnography : Dick s Sporting Goods1443 Words   |  6 Pages Mini-Ethnography: Dick’s Sporting Goods Allen Mumm Organizational Communication Professor Baumann March 27, 2017 An athletes dream or even a sports lover’s store of preference, Dick’s Sporting Goods located at its new location is a spectacle to see. 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